Sturgeon also advises with its Venture partners how to set up a Tied Agent in Europe and a Chaperone in the USA to distribute 3rd party products to investors in both jurisdictions. Sturgeon Ventures, who is Authorised and Regulated by the Financial Conduct Authority in the UK and is an SEC Registered Investment Advisor in the USA, incubates companies and individuals in financial services across 4 pillars: investment management long only and alternatives both open and closed ended Discretionary Portfolio Management services (DFM) to Single Managed Accounts and Multi Family Offices, both liquid and illiquid mandates corporate finance for selling and buying stakes in companies or issuing new shares and consultancy services for numerous financial services businesses moving from overseas to the UK or newly established UK businesses. The Sturgeon team have always had a hybrid work from home model and to date its management team continues to be 50%+ women. STURGEON VENTURES then went on to pioneer the use of the Appointed Representative firm in the wholesale market in 2003, originally used by Insurance Companies and IFAs to market their own products to retail clients. The Approved Person regime was first adopted in December 2001 by the FSA. STURGEON VENTURES became the pioneer of Regulatory Incubation solutions in 2001 having coined the phrase Regulatory Incubator - the service of incubating people as approved persons under the Financial Services Authority (FSA) - with particular focus on individuals in start-up ventures across various pillars and those moving to the UK to establish businesses from overseas in financial services. Sturgeon Ventures celebrates 25 years with Seonaid (pronounce Shona) Mackenzie FCSI who began this journey as an advisor to a Single US Family Office investing as a venture catalyst and incubator of private companies in 1998, following 15 years of being an Institutional US Equity Broker and doing M&A transactions.
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